Curious about the work?
if the work could speak for itself we wouldn't need this would we?
It starts the same way every time
Figure out what the user needs, and then actually design towards that.
In non-profit work, it's meant untangling content built for people in crisis, and finding where language meant to help was quietly doing the opposite. In pharmaceutical advertising, it's meant designing inside legal and regulatory constraints most industries never think about (turns out a mandated safety disclosure can make you a sharper designer). Independent work has meant asking harder questions about who language and structure invite in, and who they leave out.
The goods are in the case studies
If you’re interested in the work, feel free to reach out for access to my case studies. (I promise they are more interesting than this page.)
